Maslow's First Law

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Maslow's First Law

Lockdown has prompted the government to steer the HOMELESS into hotels for personal safety reasons [it’s not certain whose exactly].  Just as promptly as they have been ushered in, HOMELESS people will be ushered out again through the revolving lobby doors - back onto the streets - at the first breath of safe air.  
 
This temporary fix for general safety is no fix at all for people who find themselves HOMELESS.
In this affluent, and apparently advanced society of ours, there truly is no excuse for allowing people to fall through the safety net into near oblivion.  

And some of the people who fall through, include those who have simply found themselves out of work and unable to maintain their rent or mortgage payments.  For so many, HOMELESSNESS is just a few pay-cheques away.  

Coming out of lockdown with a severely damaged economy, we WILL be confronted by this outdated feature of our society in far greater numbers than at any time before.  It is an outdated feature that now demands society’s permanent solution. 

 
Maslow’s Hierarchy of Needs makes clear,
that to be our true selves, we all need our basic needs met.  
Having a home is the most basic of those needs along with food and clothes.   

Only when these primary needs are met can any of us - any single one of us - be motivated to become an expression of our true selves.

 
“There is nothing so powerful as an idea whose time has come” - Victor Hugo 
Maslow's First Law is a part of our Chosen Social Involvement programme 
This cause, and its support activities, are run and managed as a Corporate Cause Combination
It is a commercial programme with a Social Investment Purpose
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